About Us

Dan was born and raised in a family that owned a retail business that was difficult to operate. As such, it was ingrained in him that you need to be fully committed to two things: taking care of your clients and taking care of your employees. He lives by these principles and attributes his clients' satisfaction to them.

Dan has worked extensively in the fields of investment management and financial planning since 2002. His practice is defined by the long-standing relationships he has built with his clients through consistent client service and regularly scheduled meetings. Dan and his assistants, Amelia St. Amour, Mary Herbst and scheduling assistant Monica Plante are attentive to details and open to innovation, and these qualities have been major contributors to his clients' success in achieving their goals.

Dan has earned his CERTIFIED FINANCIAL PLANNER® certification from the Certified Financial Planner Board of Standards. He has also earned his Accredited Investment Fiduciary®(AIF®) designation from Fiduciary360. In addition, Dan is a member of the Financial Services Institute.

His certifications, licenses, and registrations include:

• CFP® practitioner
• AIF® designee
• FINRA Series 6 securities registration (Investment Company Products Representative)
• FINRA Series 7 securities registration (General Securities Representative)
• FINRA Series 24 securities registration (General Securities Principal)
• NASAA Series 63 securities registration (Uniform Securities Agent/Blue Sky Laws)
• Registered Representative and Investment Adviser Representative of Commonwealth Financial Network®
• Life, health, and variable insurance license

 A lifelong resident of Upstate New York, Dan and his wife Kari have six children. During his spare time Dan enjoys spending time with his family, being outdoors, swimming and fishing. 

Lexus Hummer joined Commonwealth Financial Network in 2022, beginning his career supporting client accounts and communications before advancing to a full-time advisor support position. After earning his SIE, Series 7, and Series 66 licenses, he became a financial advisor. He earned a bachelor's degree in Business Administration from SUNY Geneseo and combines that education with a passion for helping clients build investment strategies that align with both their financial goals and personal values. Originally from Ottawa, Ontario, Lexus also holds a degree in Horticultural Industries—a part of his background that reflects his lifelong love of gardening and the outdoors. In his free time, he enjoys hiking, reading, and seeking out new adventures.

FINRA Series 7 securities registration (General Securities Representative)*
NASAA Series 66 securities registration (Uniform Combined State Law Examination)*
FINRA Securities Industry Essentials (SIE) examination

Rob comes from a family of entrepreneurs and learned the value of hard work and dedication at a young age, which is what he delivers to his clients on a continual basis. Rob started his career as a certified public accountant in New York City, where he focused on auditing publicly traded companies and broker/dealers. From this experience, he has developed unique perspectives and skills in order to provide his clients with the advice needed to achieve their financial and personal goals.

Rob grew up in Binghamton, New York, and currently resides in Rochester, New York, with his wife. They both enjoy the benefits of the Finger Lakes region and biking and boating in their free time. Rob enjoys playing basketball and being an active member of the Eastside YMCA Board of Directors.

His certifications, licenses, and registrations include:

• CERTIFIED FINANCIAL PLANNER® (CFP®) certification
• Certified Public Accountant
• FINRA Series 7 securities registration (General Securities Representative)*
• NASAA Series 63 securities registration (Uniform Securities Agent/Blue Sky Laws)* through Commonwealth Financial Network*

Mary Herbst joined our organization in the role of Licensed Office Assistant. Mary comes to us with over twenty years professional business experience. A graduate of Roberts Wesleyan University School of Business with a Bachelor of Science Degree in Organizational Management, she has previously held roles such as Chief Compliance Officer in a medical setting, Senior Financial Analyst in the nuclear energy field, and Registered Representative maintaining a Series 7 License within a financial planning office. Mary brings a wealth of knowledge and experience with her to our team. Mary grew up in Le Roy, NY and currently resides in Fairport, NY with her husband, Jason. Together they enjoy spending time with their five adult children. Mary and her husband enjoy boating, traveling, and outdoor activities with family and friends.

Amelia joined the team in 2020 as an administrative assistant. Prior to working with Dan and Rob, Amelia worked at an insurance brokerage firm for six years as a case manager and licensing coordinator. She enjoys building relationships with clients and helping them achieve their goals. As a lifelong resident of Rochester, Amelia and her husband Greg enjoy all the region has to offer with their son. She enjoys reading, baking, and camping with her family and friends.

Monica Plante serves as our scheduling assistant. Before joining our team, she spent the previous 18 years homeschooling her two sons while actively volunteering in a variety of roles that kept her organizational and computer skills sharp.

She holds a Bachelor of Science degree in Business Management from St. John Fisher College.
Monica moved to the Rochester area over 30 years ago after traveling extensively during her childhood. She now resides in Rush with her husband and family. In her free time, she enjoys volunteering at her church, as well as running, reading, canoeing, and biking with her loved ones.